Question 1

How did you decide to get into your line of work?

Accepted Answer

I was working as a digital producer/account manager at my previous job when one of our clients queried why they weren't getting results from their SEO provider.   As I have been experienced in SEO since 2011, I was tasked to write an audit on their web traffic based Google Analytics and the original statement of work from the 'professional' SEO agency.  What I found alarmed me.  The SEO company did a typical "3 pages x 3 keywords" type of project for the client. One keyword example that the client wasn't ranking for was the term 'Holland Blinds'.  After a quick, eyeball test of the Google Search Engine Results page, it was clear the the term Holland Blinds, though well known and often searched, was an LSI (Latently Semantic Indexed) term for the more highly competitive 'Roller Blinds' keyword.  By not understanding a 'no-go' keyword that would be too competitive to justify a return on traffic from an SEO campaign showcased to me that most professional SEO agencies are, as suspect, glorified sales reps who outsourced their services overseas (in this case, India).  neither the account manager or the CEO of the company knew what they were talking about on the phone, with only their manager based in India with any insight into the technical aspects of SEO.  I knew in this moment that there is a gap in the market for quality SEO services that focused on the strategy and roadmapping of services as too many agencies left clients in the dark - promising the world and delivering nothing.

Question 2

What do you like most about your job?

Accepted Answer

Most people can say: What they do - I'm a digital consultant, I help small businesses charter the unfamiliar waters of the world of online marketing.  Some people can say: How they do it - I use sophisticated tools to outline a strategy to plan a course of action to grow the authority and relevance of your website to improve your web presence.  How many people can say 'Why' they do it? Why do I love doing Search Engine Optimisation? SEO is fun, what your website crawl up the search engine ranking and those Google Analytics figures triple  are exhilarating. Reaching out and contacting people, participating in niche relevant communities and getting a companies out there is always exciting.   Most important, people trust search engines because they provide answers. As an SEO professional, you are helping people find what they are looking for - you just happen to also be helping a business get found by the right people.

Question 3

What questions do customers commonly ask and how would you answer them?

Accepted Answer

How do you build link? - This is a legitimate concern clients have based on previous SEO campaign experience in which their precious brand has been scattered across garbage websites across the internet via automated tools. Complete transparency in reporting and clarifying the processes involved are key to establishing trust in this field.  How do you guarantee satisfaction? - projects are worked on a case-by-case basis in which desired goals and results are defined early on and continually refined based on the context of competition, website content and growth of your online presence. This process improves clarity, reduces risk and allows me to confidently offer a full refund of services for sub-par results.  Is digital marketing necessary for my business? - Not at all, it may be necessary to compete but if your business isn't at a stage where it should compete heavily it may be better to focus on smaller efforts that yield larger results. This is why I work so hard in qualifying prospects and will refuse to work for a business that doesn't need my help.  .

Question 4

Why should a customer hire you over another service provider?

Accepted Answer

I can only work on a few projects per month, so having the 'right fit' with a client is really important to me.  Working on a results-based basis is one advantage of working with a consultant as many people get turned off of SEO and digital marketing because of the 'pick a few keywords, get a lot of backlinks' framework that some unnamed agencies do.  Typical results you can expect are: - Achieving a measurable increase in ROI - Optimise your sales funnel - Gain insights into your audience - Maximising the lifetime value of a customer  If you lack resources, expert knowledge or just looking to save time with a systemised digital marketing service then considering a digital strategy consultant is for you.

Question 5

What are the typical things that you need to know before you can provide a quote to a customer?

Accepted Answer

Answer these simple questions: What is your website URL? How much value does your website currently bring you? How much value do you want your website to bring you? I'm a prospect. I stumble on your website, click around but I am interrupted by my boss and forget to get in touch. How do you capture me, a potential lost lead.?

Question 6

How can a customer save money before you start the work? Please give 3 tips

Accepted Answer

Before you go quote hopping, please think of the following: 1) Could I outsource this?  Living in Australia gives you great fiscal advantages and if cost is a factor consider hiring in a country like the Philippines - provided that you know exactly what to do, how to grow your traffic and how to strategically usurp your competitors. 2) Can this be internalised?  If you have a marketing department, it may be more effective to hire a consultant such as myself for a training and roadmapping session and perform the manual marketing systems. The auditing and roadmapping sessions are designed specifically so I can help business I am not suitable to help on a regular retainer basis. 3) Agree to terms and conditions Any and all estimates provided by me include a default 30% discount to agree to our terms and conditions. Creating your own terms of agreement contract in a field you don't know much about increases risk and uncertainty for a project.

Question 7

Are there any special offers you would like to offer to Oneflare customers?

Accepted Answer

No, OneFlare does not offer any special discounts to my current service offerings.  There are already additional discounts available for consulting services as part of your service.

Question 8

What makes your pricing competitive?

Accepted Answer

Value of the service is based off of tangible results such as increase  in traffic and sales, so if I don't see myself as a value-add for your business I won't take you on as a client!  If the services fail to achieve the agreed upon results for initial consulting engagement, you will be offered a refund  on the service or provided 3-6 months of consulting for free to achieve these results.

Question 9

How do you normally charge for your service?

Accepted Answer

The first step is to find if we are the right fit:  I perform a full website visibility audit on your website to see if it can be found online and identify quick fixes to help improve visibility. I may also create a 6-month roadmapping service to identify key link building, authority building and community relationship building that will steadily gravitate customers to your business.  Whilst these services are great for justifying a marketing budget and allocating resources internally the real value in my consulting services come a retainer consulting basis.  I offer 3 and 6 month blocks for consulting retainers, with ongoing monthly retainers. The retainer helps choose the best strategy for you business at that particularly time, maximising growth of your business.

Question 10

Is there a particular aspect of your trade or industry that you specialise in?

Accepted Answer

I specialise in helping small business reach big markets.    A lot of small businesses are 'doers' rather than marketers and make their trade in performing their craft well.  I help bridge the gap from stranger to customer by thinking of the long-term to ensure you improve leads, conversion and referrals with a repeatable and scalable digital marketing plan.

Question 11

What experience, skills, qualifications or training do you have to make you the right person for the job?

Accepted Answer

I have worked with clients such as Secrets Shhh, Birkenstock Australia and Valiant Entreprises during my time as a project manager for a few web agencies.  After one too many times explaining to clients how their SEO providers were failing to deliver, I decided to take to plunge and pivot from Website Production to Digital Strategy.  I am Google Analytics and Google Adwords certified so you can be assured with my experience in account management I can make demystify the digital marketing experience for you.

Apex Action Pty. Ltd.

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