Question 1

Are you an insured business and do you guarantee your work?

Accepted Answer

Search engine optimisation companies in Sydney don't need to be insured in any way according to current legislation. It's also impossible for Sydney SEO agencies to provide guarantees as they simply do not have control over any of the search engines.  The search engines change their algorithms all the time and no business can profess to guarantee results based on parameters they don't have any control over. A metaphorical comparison would be likened to a Weatherman providing a guarantee that it was going to rain tomorrow. Despite the current climate and probability of impending rain, it could actually turn out to be hot and sunny.

Question 2

How did you decide to get into your line of work?

Accepted Answer

As the founder of Seo Worx, I was somewhat forced into performing SEO many years ago by dissatisfaction and necessity. Time after time I saw many of the best websites in a variety of industries stuck on the second page. These websites and businesses truly deserved to be ranked in first place for those keywords as they had the best information about that topic, and they were the most visually beautiful websites as well.  Being a provider of digital services online for many years I noticed that a huge gap was developing between web design and Seo. This ever widening gap meant that web designers were becoming less knowledgeable about the reasons why websites were able to rank. Fast forward to 2015 and 95% of web designers have absolutely no idea about ensuring sites have correct semantic mark-up and are optimised properly to rank for the keywords that website is actually about.  Because my initial passion and working career was heavily entrenched in Web design, I was able to bring those skills over into the Seo industry and provide a completely packaged service. Now that Seo is my primary passion, I'm able to leverage my extensive web designing experience and incorporate that into Seo campaigns. This means that my clients get websites that are not only visually beautiful, but those sites' also perform very well in the search results.

Question 3

Do you have a favourite customer story you would like to share?

Accepted Answer

One of my favourite client transformations was a business that was really struggling to stay afloat in their industry, and they weren't getting enough enquiries to stay in business much longer. After rebuilding their entire website and performing some effective SEO, they now enjoy many of the the top keywords for their industry.  Their business is now operating at a sustainable level on autopilot and it seems to be growing stronger as time goes on. This is also the greatest feeling and reward you can get for doing your work thoroughly. The entire team at Seo Worx understands that your success, is our success ...

Question 4

What do you like most about your job?

Accepted Answer

The most rewarding feeling is definitely seeing your clients happy with the results that you provide for them. Whether it's because they're over the moon with their brand-new website, or because they're seeing a great positive return on investment from their Seo campaign, having happy clients is definitely the most rewarding feeling.  Secondary to that, as search engine optimisation specialist, our greatest satisfaction comes from the reward of seeing the sites that we have built, or performed SEO on, at the very top of the search results. It's Google's way of saying, "yes we also agree that you have the best website and your SEO efforts have been the most effective!"

Question 5

What questions should a customer ask to hire the right service professional?

Accepted Answer

When it comes to SEO the best questions a potential client should ask is 'what are some of the hardest keywords your SEO business has managed to rank for?'. If the response includes a lot of keywords with the word 'Sydney' in them, then you know you're dealing with an agency that has some skilled SEO practitioners within their firm. It's also a good idea to ask them to show you a couple of the websites they have built if they also provide that service like Seo Worx does. You can see our website portfolio here: http://www.seoworx.net.au/website-design-parramatta/

Question 6

What questions do customers commonly ask and how would you answer them?

Accepted Answer

The most commonly asked question is what do I need to get started and how much is it. Ironically, the second answer is governed by the first question. To get started you need to know the exact keywords you wish to target and have the required access details to your website. If you provide us with a scope of keywords then we can provide you with an immediate price. If you can't provide the keywords you wish to target then we'll simply do it for you and show you the best keywords that your business needs to target in order to achieve the most online enquiries.

Question 7

What makes you the most reliable and trustworthy person for the job?

Accepted Answer

Our sheer professionalism and expertise is self evident throughout our amazing results and captured in every website we build. This level of achievement and quality of finish is simply not something that can be imitated. We do what we love every day and it's virtually impossible to do something that your highly passionate about poorly.

Question 8

Why should a customer hire you over another service provider?

Accepted Answer

Customers should hire Seo Worx because of our sheer expertise in the field of search engine optimisation and web design. We have a great passion for what we do which is why were able to achieve such outstanding results. Our proven track record of building beautiful fully optimised websites and ranking Sydney business websites makes us a safe an easy choice. The passion we have for our work shines through in every area of the work we produce.

Question 9

What are the typical things that you need to know before you can provide a quote to a customer?

Accepted Answer

A critical part of any SEO campaign is choosing the correct keywords to target. If a potential client knows the exact keywords they want to rank for, then it's much easier to provide them with an accurate quote to rank those keywords in the top three positions. Another important element is the current state of their website and whether or not it's ready or even worthy of being ranked in the top spots of Google.  Always be wary of SEO providers who don't deem your website to be a critical contributing factor in your website's ability to rank. Without seeing the current state of your website, it's difficult to provide an accurate quote as there may be many hours of work required on the website first before any off-site SEO can be performed.

Question 10

How can a customer save money before you start the work? Please give 3 tips

Accepted Answer

1) The number 1 problem with most business websites is thin and poorly optimised content. By following some basic onsite optimisation parameters and ensuring your web page has more than 500 words of high-quality content then clients can save the cost of having us perform that task before we begin.  2) Another way a client can save costs is by ensuring their web pages are visually pleasing. Part of doing SEO is ensuring that when visitors get to your website they are compelled to contact you or buy from you. If your website is already visually pleasing than this will save you costs in performing SEO.  3) Clients can also make their SEO campaigns more effective by becoming more active on their social profiles as social marketing is something that needs to be done to increase the effectiveness of your SEO. A perfect example is this profile you're reading right now. All business owners should create their profiles on sites such as One-Flare, otherwise the SEO company you hire will have to do it. Profiles such as this one increase the visibility of Seo Worx and help the site to gain better rankings on in the search engines. All business owners can easily write about their own business and create profiles such as this one to help their SEO and save themselves money.

Question 11

Are there any special offers you would like to offer to Oneflare customers?

Accepted Answer

We happily offer our clients a short trial period just to show them that we're able to achieve results. OneFlare customers can ask us about a first page for free offer. If your website is currently ranked in the 11th or 12th spot then we'll happily get you onto page one for free to show you we mean business and we're committed to helping your business grow with greater exposure. If your sitting just off page 1 for your keyword, then ask us about our 'Page One Free' offer.

Question 12

What makes your pricing competitive?

Accepted Answer

Our pricing is competitive because of the sheer effectiveness of our services. Although our pricing structure is by no means the cheapest, the results we achieve for businesses justify the initial pricetag. We often hear of many business owners who have spent hundreds of dollars building websites and running Seo campaigns with no results. These same business owners wonder why that happens when they only spent $600 to have their new website built, and they were only spending $400 a month on their Seo.  If you're using an Australian based company, and you want to achieve above-average results with a website that is perfectly written, looks beautiful and works well, then you can't expect to pay less than $2000 bare minimum. Beautiful business websites, which convert well and are properly optimised, take anywhere between 30 to 80 hours to build.  Although low-priced new website sales pitches are rampant in the digital industry, more often than not business owners are left with a very substandard website that has absolutely no hope of ever ranking in the search results. Furthermore, the website itself won't have the professional veneer and appeal required to convert website visitors into buyers or callers. The adage, you get what you pay for, holds great truth when it comes to website design and Seo.  We encounter a lot of frustrated business owners who have this problem and come to us for help. From our standpoint, it's much easier for us to completely start again rather than patch up a poor website that has been badly built from the ground up. These same business owners would have been better off not building a website at all as they never achieved the initial goal they set out to achieve. Their initial goal was to obtain traffic via keyword rankings, and convert that traffic into customers. More often than not, the website remains completely invisible in the search results and has to be completely rebuilt, rewritten and redesigned again from the ground up.  There are many providers of new websites and search engine optimisation services that are cheaper than us, but the end results won't be as effective. There's no point in paying $500 a month for SEO if it's not effective, because if you're not ranked in the top spots, then you simply won't get the business. The $500 monthly cost is simply a waste of your resources.  It's much better to pay the right price and achieve the results you're after. We've structured our pricing, so we're able to achieve fast results and get businesses more clients so they don't feel the pricing difference. A business is much better of paying $1490 per month in SEO and acquiring an extra 5-10 clients per month than they are spending $500 per month and getting 0-1 extra clients.

Question 13

How do you normally charge for your service?

Accepted Answer

We have a range of SEO Packages suited to different types of business and different grades of difficulty for keywords. Ultimately, the price we provide will be directly governed by the difficulty of the keyword. If you need to rank for capital city keywords then this will obviously incur a greater cost than if your business just needs to rank for local keywords.  Our Seo pricing is structured around a 10 X return on investment. So that means if you're paying $1000 a month for Seo, then that campaign should be putting a minimum of $10,000 in your pocket per month. If we feel that a business won't achieve that ratio of return, then we usually won't work with them. This is sometimes the instance in many small businesses that are trying to rank for quite competitive terms in large municipality areas such as Strathfield, Chatswood and Parramatta etc.  Keywords like 'electrician Chatswood' or 'plumber Strathfield' are sometimes quite competitive and a lot of work is required to achieve first place rankings. The problem is that the scale of work can't be billed out accordingly because the return on investment per job is only quite small. In situations like that it's best to have an absolutely beautiful website that converts very well, and run AdWords to it instead.  In general, Seo is usually more profitable in the long run than AdWords. In our industry for example, the keyword term 'Seo packages Sydney' is around $93 per click! We are ranked first place for that keyword and if we were to be buying AdWords for that same keyword we would be spending hundreds of dollars per day. Each website and Seo service is unique to that business, their geographical location, and the difficulty and competition of the niche they're in. There is no real one size fits all pricing structure for business websites or Seo services. Digital companies are usually forced into providing such a price, but in all reality that pricing structure is merely just a guide as there are too many unknown variables depending on which business you're dealing with.

Question 14

Is there a particular aspect of your trade or industry that you specialise in?

Accepted Answer

Seo Worx specialises in all types of business website search engine optimisation. Whether you have a small local business or you have a business that needs to rank for Sydney keywords we can provide results. Our favourite clients are trades people and builders because they get the greatest financial returns from being listed in first place.  Our other specialty is building beautiful websites that are perfectly optimised and ready to rank for businesses most profitable keywords. We achieve this by creating the entire site based around the perfect set of profitable keywords relevant to the business's core services or product. Many businesses ask us for Seo help and more often than not the primary cause of their problem is there poorly optimised website.  Any Seo campaign should be complimentary to a website that is already built properly and perfectly optimised. Seo shouldn't be used as a means to artificially improve or websites keyword rankings because those ranking improvements will always be temporary and fluctuating due to the fact that the website either doesn't deserve to be ranked in the top spots, has to many Seo errors on it, or isn't correctly built around the keywords the business is trying to rank for.  Understanding this concept correctly can save business owners months or years of frustration and wasted money attempting to rank substandard websites that don't really deserve to rank. In a large majority of cases, we're only able to achieve the amazing keyword rankings that we do for businesses, because we have built the website from the outset.

Question 15

What experience, skills, qualifications or training do you have to make you the right person for the job?

Accepted Answer

Search engine optimisation is our business's primary practice so you can rest assured knowing that we're exceedingly good at what we do. We actually provide SEO training for business owners and web designers so you know your dealing with a company that really knows it stuff. If you Google 'Seo seminars Sydney' you'll see us in first place.  We also have a very strong background in Web design and when we combine our two great passions we achieve very formidable results. Our Seo expertise allows us to design websites that are extremely well optimised, so your website not only looks stunning, it's also capable of achieving great visibility in the search results. If you Google 'on-site Seo experts' you'll see us in first place, and that page explains the many differences and advantages of using Seo Worx to rebuild or develop your new website.

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